- "The point is not merely X. The point is Y".
X=something positive; audience is stunned and thinks "Ooooh".
Y=something also positive; audience is relieved and thinks "Aaaah".
- A variant, heard from a guy who uses it at each and every speech: "It's not about X. It's about Y".
- Something found in an article: "There can be no X until we can achieve Y".
X and Y are some exchangeable improvements. To that purpose, in the CBSG code, the Growth function is called for both X and Y.
- The point is not merely to synergize our non-standard responsiveness. The point is to table our improved and trust-based tactics.
- The point is not merely to create long-term value. The point is to make it possible.
- It's not about multi-divisional and game-changing win-win solutions. It's about an operating strategy.
- There can be no robust yield enhancement until we can achieve a rock-solid expansion.
Funnily, officers (real, military ones) use this trick as well: "Sirs, the exercise was not good ("Ooooh (must redo it?...)"). It was excellent ("Aaaah!")."
Recent changes (including lots of new words and expressions!) can be browsed from that link.